Hello, How are you doing today?
Think about how a salesperson works. They walk into a room with a customer, and they have seconds to grab attention. They don’t start with a long history. They don’t list every feature of the product. Instead, they sell the benefits — how this product solves a problem or creates value.
Your resume is no different.
When you apply for a job, your resume is the first sales pitch about you. Recruiters only spend around 6–7 seconds on a first scan. If those few seconds don’t show value, your application might be ignored — even if you’re fully qualified.
The mistake most people make
Most resumes look like job descriptions. They just repeat duties instead of showing results.
❌ “Responsible for managing projects.”
This tells me nothing about whether you were good at it.
✅ “Led 5 cross-team projects, completed 20% ahead of schedule, saving $150K.”
This sells your skills by showing clear results.
Why your resume needs to sell value
Recruiters and hiring managers are asking themselves three quick questions when they read:
Can this person do the job?
Have they done something similar before?
What results can they bring to us?
If your resume only lists duties, the answer to #3 is missing. And that’s the question that gets you interviews.
3 ways to turn your resume into a pitch
1. Lead with results, not tasks
Instead of: “Managed a team of 5.”
Write: “Managed a team of 5 and grew monthly sales by 18% within 6 months.”
2. Use numbers wherever possible
Numbers give proof and make you credible.
Examples: “Cut costs by $40K per year,” “Increased retention by 12%,” “Completed project 15 days early.”
3. Mirror the job description
If the ad says they want “SQL and Tableau,” don’t just say “worked with databases.”
Write: “Analyzed large data sets using SQL and built dashboards in Tableau for business insights.”
Before vs After examples
Marketing role
❌ “Worked on social media campaigns.”
✅ “Ran 3 social media campaigns that boosted engagement by 45% and generated 1,200 new leads.”
Sales role
❌ “Responsible for reaching targets.”
✅ “Exceeded monthly sales targets by 25% for 6 months, generating $500K in revenue.”
Engineering role
❌ “Developed software features.”
✅ “Built and deployed 4 new features that reduced customer complaints by 30%.”
See the difference? The second version always sells the achievement, not just the action.
✨ The truth: Your resume isn’t just your work history. It’s your highlight reel, your first impression, and your first sales pitch.
Make it count.
We will talk again on Tuesday. Till then keep updating your resume!
Best Regards,
Abid
We share Resume, CV, and Job Searching tips and tricks twice every week on Monday and Thursday at 11am.
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